Personably · Open Beta · Now onboarding
Your welcome emails treat every shopper the same.Your shoppers noticed.
Personably is in open beta. Connect Klaviyo and turn first-party browsing behavior into readable welcome-flow rules. Klaviyo stays the sender.
Drop your store URL and we'll get you set up in the beta.
Now in
Open beta
Pixel
Shopify native
Sender
Klaviyo
Logic
Readable rules
Live welcome signal
Klaviyo profile update
researcher
Flow branch
Confidence first, discount second.
The careful shopper gets education, comparison proof, and an offer only when it helps the decision.
3
signals
1
rule
0
black box
The problem
Two very different shoppers. One identical email.
Shopify behavior becomes Klaviyo-ready intent data: profile properties, events, and transparent flow branches. Most welcome flows never get that signal, so careful researchers and decisive buyers still receive the same generic discount. That gap is measurable revenue: flows drive 41% of email revenue from 5.3% of sends.
The researcher
They read three buying guides, compared your two bestsellers, and checked your ingredients page twice. They need confidence, not a coupon. Your welcome email sends "10% off sitewide."
The impulse buyer
They added to cart ninety seconds after landing. One small nudge and they are a customer. Your welcome email sends the same "10% off sitewide", a discount they never needed.
What to expect at launch
A free diagnostic that makes the hidden gap visible.
Welcome flow diagnostic preview
Your welcome flow is leaving roughly $3,420/month on the table.
A directional estimate, not a guarantee. Every assumption is listed, including traffic, signup rate, welcome-flow baseline, and the conservative personalization lift.
Welcome Flow Health Score
Personalization gap detected
58
What Personably will do
- 01Branch welcome flow by visible shopping intent.
- 02Stop giving decisive buyers a discount they did not need.
- 03Show careful researchers comparison proof before the offer.
How it works
Three steps, one afternoon.
Listen
A lightweight, consent-aware pixel watches how each visitor shops: pages viewed, categories browsed, cart actions. Sandboxed by Shopify, so it won't slow your store.
Recognize
Transparent rules (not a black box) classify intent. Three guide pages and no cart? A researcher. Straight to cart in one session? An impulse buyer. You can read every rule.
Welcome properly
Intent lands in Klaviyo as a profile property and event, and your welcome flow branches on it. Researchers get education plus a discount; impulse buyers get a free-shipping nudge.
Before: what everyone gets
Welcome! Here's 10% off 🎉
Thanks for joining our list! Use code WELCOME10 at checkout. Shop our bestsellers below.
Same email whether they browsed for an hour or bounced in ten seconds.
After: what the researcher gets
Still comparing? Here's what actually matters
You spent some time in our buying guides. Smart. Here's the honest comparison most brands won't publish, and 10% off whenever you've decided.
Education first for the shopper who showed research behavior. The impulse buyer gets a free-shipping nudge instead.
Holdout proof
Do not trust a prettier flow. Trust the holdout.
Personably is built to show whether the personalized branch is actually moving money. Keep a small slice on the old welcome path, compare the result, and publish the lift only when the data earns it.
Control
$1.00
Baseline per recipient
Personalized
$1.18
Measured against holdout
Example display only. Personably reports lift against the holdout once a store has enough volume to measure the change responsibly.
What you get
Personalization that stays inside your stack.
More revenue from the list you already have.
No new traffic, no new channel, no new tool to learn. The same subscribers, welcomed like you actually noticed how they shopped.
Available on Shopify. Connects to Klaviyo. Done.
Personably will be available on the Shopify App Store, connects to Klaviyo with OAuth, and gives you readable rules to approve before any flow changes.
Klaviyo stays your sender.
Your account, your templates, your data. Personably adds the behavioral signal Klaviyo does not capture on its own, and every rule stays readable.
Who it's for
Built for stores that care how the email sounds.
Pricing
Plans for growing stores.
Pricing will be announced at launch. Beta users get early access and founder pricing.
Growth
$199/mo
- Behavioral welcome personalization
- Intent rules: researcher and impulse buyer
- Personalized subject lines and offers
- Consent-aware pixel, GDPR-ready
- Works inside your existing Klaviyo
Pro
Most room to grow$299/mo
- Everything in Growth
- Post-purchase flow personalization
- Lifecycle flows: win-back and replenishment
- Priority setup and support
Built for self-serve stores
No migration. No agency handoff.
Personably is designed for merchants who want better welcome flows without rebuilding their email program. Available on the Shopify App Store, connect Klaviyo, approve the rules, and keep your existing templates and flows until you are ready to turn the personalized version on.
Questions, answered honestly
FAQ
Does this replace Klaviyo?+
No, and it never will. You keep the Klaviyo account, templates, and flows you already run. Personably adds the behavioral signal and branching logic Klaviyo does not capture on its own. If you cancel, your Klaviyo keeps working exactly as before.
Is this compliant with GDPR and privacy rules?+
Consent-aware by design. In explicit opt-in regions, the pixel doesn't collect anything until the visitor consents. It listens to Shopify's Customer Privacy API and honors Global Privacy Control. Privacy webhooks (data access and erasure) are built in from day one, not bolted on.
Will the pixel slow my store down?+
No. It runs in Shopify's sandboxed Web Pixel environment, isolated from your theme code, and sends a handful of tiny events in the background. Your pages load exactly as they do today.
Can the decision logic be inspected?+
No black box. Intent classification uses plain, readable rules. For example: three or more guide or category pages viewed with no cart activity means 'researcher.' You can read every rule, and nothing changes in your account without your approval.
What does setup actually involve?+
In the open beta we onboard you directly: install the app, connect Klaviyo, and approve the starting rules. Most stores can complete setup in an afternoon. Your current welcome flow keeps running until you choose to switch the personalized one on.
How can a store know whether it is worth it?+
Personably offers a free diagnostic that shows your Welcome Flow Health Score and a conservative revenue estimate, with every assumption in the open, so you can decide with numbers instead of promises.
Join the open beta
Send welcome emails that read the room.
Drop your store URL and we'll get you set up in the beta: Klaviyo connected, the pixel live, and your first intent rules running. We onboard a handful of stores at a time so each one gets real attention.