No. Personably works with your existing email platform. It adds behavioral intelligence and branching logic your ESP does not capture on its own. If you cancel, your ESP keeps working exactly as before.

Consent-aware by design. In explicit opt-in regions, the snippet does not collect anything until the visitor consents. It honors Global Privacy Control and regional consent frameworks. Privacy webhooks for data access and erasure are built in from day one.

No. The snippet is a few kilobytes, loads asynchronously, and sends a handful of tiny events in the background. Your pages load exactly as they do today.

No black box. Intent classification uses plain, readable rules. For example: three or more guide or category pages viewed with no cart activity means 'researcher.' You can read every rule, and nothing changes in your account without your approval.

Add one JavaScript snippet to your site, connect your ESP, and approve the starting rules. Most stores can complete setup in an afternoon. Your current flows keep running until you choose to switch the personalized version on.

Personably includes built-in holdout testing. A small slice of your audience stays on the old path while the rest gets personalized messages. The dashboard shows the revenue difference with real statistical significance. You do not need to trust us — you can measure it.